UNVEILING ECONOMIC DAILIES: A STUDY OF BRAND PERCEPTIONS ACROSS DIFFERENT PUBLICATIONS
Keywords:
Economic dailies, brand perceptions, financial journalismAbstract
This study delves into the realm of economic dailies and investigates brand perceptions across various publications. Economic newspapers play a crucial role in disseminating financial information and shaping readers' perspectives on economic matters. This research employs a comprehensive approach to analyze brand perceptions by examining the content, design, and overall presentation of economic dailies from diverse publications. By employing both qualitative and quantitative methods, the study uncovers the nuanced ways in which readers perceive and engage with different newspaper brands. The findings shed light on the significance of branding in the realm of financial journalism and offer insights into the factors that influence readers' trust, loyalty, and engagement with economic dailies.
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