ANALYSIS OF FACTORS AFFECTING THE AESTHETIC ECONOMIC VALUE OF THE NATIONAL PARK (IN THE CASE OF “ALISHER NAVOI CENTRAL NATIONAL PARK” IN SAMARKAND REGION)
Keywords:
national parks, aesthetic value, survey, contingent valuation method,Abstract
This article examines the interaction of factors that serve to increase the aesthetic economic value of the Alisher Navoi Central National Park, located in the heart of Samarkand region. As green areas play an increasingly important role in people’s social and cultural life, it becomes imperative to understand the specific dynamics that affect their aesthetic appeal. In addition, the paper explores the economic implications of these aesthetic attributes, elucidating how the beauty and cultural richness of the park can bring significant economic benefits to the region. We used the regression analysis method to determine the relationship between the aesthetic attributes of trees in the park and the willingness to pay of visitors for them. Based on empirical data and case studies, the study seeks to create a framework for the park administration, conservationists, and local communities to utilize and enhance the aesthetic economic value of Alisher Navoi Central National Park.
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