LANGUAGE AND POLYCODE MEANS OF PERFORMING THE CATEGORY OF ATTRACTIVENESS IN THE CONTENT OF THE WEBSITES OF RUSSIAN UNIVERSITIES
Keywords:
language, polycode, attractiveness, university websites, Russian universities, digital content, web design.Abstract
The effectiveness of university websites in attracting prospective students largely depends on the integration of linguistic elements and polycode strategies, which combine both verbal and non-verbal communication. This paper explores how Russian universities employ language and polycode means to enhance the attractiveness of their online presence. Through an analysis of content strategies, this article discusses how text, images, and multimedia work together to create a welcoming and engaging digital environment. The findings suggest that the combination of language and polycode elements not only facilitates communication but also shapes the perception of universities, helping to establish a competitive edge in the global educational market.
References
Blinov, D. (2020). "Digital strategies in higher education: The role of university websites in student recruitment." Journal of Digital Education, 34(3), 45-59.
Urinov, L. A. (2024). RAQAMLI XIZMAT TURLARINI TAKOMILLASHTIRISH ORQALI BANK AKTIVLAR SAMARADORLIGINI OSHIRISH. worldly knowledge conferens, 7(2), 14-17.
Уринов, Л. A. (2024, February). ПОНЯТИЕ И СУЩНОСТЬ БАНКОВСКИХ ИННОВАЦИЙ. In INTERNATIONAL SCIENTIFIC INNOVATION RESEARCH CONFERENCE (Vol. 1, No. 1, pp. 187-190).
Urinov, L. A. (2024). Inflyatsiyaning Mamlakat Iqtisodiyotiga Ta’sirining Tahlili Va Uni Bartaraf Etish Yo’llari. Miasto Przyszłości, 45, 1-5.
Dushanova, N. (2024). LOCAL AND INTERNATIONAL RESEARCH CARRIED OUT ON THE IMPLEMENTATION OF PHENOMENON-BASED LEARNING AND HIGHER-ORDER COGNITIVE DEVELOPMENT. Академические исследования в современной науке, 3(45), 111-115.
Mamatkulovna, D. N. (2024). Cultivating Higher-Order Cognitive Skills through Phenomenon-based Learning Approach: Strategies for Deeper Learning (SDL). Ta'limning zamonaviy transformatsiyasi, 8(3), 235-241.
Mamatkulovna, D. N., Sherzodovna, T. S., & Raxmonovna, B. M. (2023). IMPОRTANCЕ ОF A CОMMUNICATIVЕ MЕTHОD FОR TЕACHING FОRЕIGN LANGUAGЕS. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 8.036, 12(06), 200-203.
Душанова, Н. М. (2023). THE COMPARATIVE ANALYSES OF LEARNING APPROACHES. МЕЖДУНАРОДНЫЙ ЖУРНАЛ ИСКУССТВО СЛОВА, 6(6).
Ишанходжаева, Г. Т. (2024). БОЛАЛАРДА ЎТКИРОСТИ СКЛЕРОТИК ПАНЭНЦЕФАЛИТ: БИРЛАМЧИ КЛИНИК-НЕВРОЛОГИК НАМОЁНДАЛАРИ. International journal of scientific researchers (IJSR) INDEXING, 5(1), 867-869.
Sherzodovna, T. S., & Mamatkulovna, D. N. FEATURES OF CURRICULUM IN SECONDARY EDUCATION.
Mallaevna, O. N. (2022). The process of forming pedagogical ethics in students and its efficiency.
Xushbaqova, M. (2024, April). BOSHLANG'ICH SINFLARDA INGLIZ TILINI O'QITISHDA USLUBIY YONDASHUV. In Conference Proceedings: Fostering Your Research Spirit (pp. 263-265).
Ivanova, E., & Petrov, A. (2021). "Polycode communication in the context of Russian educational websites." Language and Communication Studies, 28(4), 113-128.
Zakharyeva, L. (2022). "Aesthetic design and content strategy in university websites: Enhancing user engagement." International Journal of Higher Education Web Design, 15(2), 72-86.
