LINGUISTIC AND CULTURAL ANALYSIS OF ADVERTISING TEXTS
Keywords:
advertising language, linguoculture, cultural factor, communication, national mentality, language tools, advertising discourseAbstract
This article analyzes the linguistic and cultural characteristics of advertising texts. The interaction of advertising language with culture, the expression of national mentality in it, and methods of influencing the audience through language tools are highlighted. Using the example of advertising texts in different languages, their structural and content features are analyzed in a comparative manner based on a linguocultural approach. The role of cultural factors in global and local advertising strategies is also indicated. The article may be useful for linguists, marketers, and cultural scholars.
References
Saidrasulova Shahnoza. STAGES OF THE STUDY OF ADVERTISING IN LINGUISTICS: YESTERDAY AND TODAY. (2025). International Journal of Artificial Intelligence, 5(03), 1557-1560.
Saidrasulova, Shahnoza Nazarovna (2022). CONCEPTUAL APPROACHES TO THE STUDY OF CULTURE. Oriental renaissance: Innovative, educational, natural and social sciences, 2 ( Special Issue 20), 671-675. doi: 10.24412/2181-1784-2022-20-671-675
Danesi, M. (2002). Understanding Media Semiotics. Arnold.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Saidrasulova Shahnoza Nazarovna (2019). Developing listening Skills through songs in Teaching foreign languages. Academy, (11 (50)), 21-23.
Shariq, M. (2020). Digital Advertising: Past, Present, and Future. Springer.
Aaker, D. A. (2011). Building Strong Brands. Free Press.
Nazarovna, S. S. (2022). Analysis of Terms in English and Uzbek as a Key Factor for Teaching Methods. International Journal of Culture and Modernity, 17, 156–159. https://doi.org/10.51699/ijcm.v17i.308
Raxmonkulovna, A. M., Ilxomqizi, S. S., & Xaitbayevna, N. M. (2020). Principles of understanding a positive language in translation (in act of the agata Kristi works). ACADEMICIA: An International Multidisciplinary Research Journal, 10(4), 156-158.
Abdujabborova, K. (2025). METHODOLOGY OF ENGLISH LANGUAGE TEACHING TO JOURNALISM STUDENTS: EXPERIENCE OF FOREIGN COUNTRIES. Ethiopian International Journal of Multidisciplinary Research, 12(02), 42-46.
Botirova, D. B., Abdullayeva, M. R., Khaydarov, I. Y., Khaydarova, R. N. A., & Sharofova, S. S. Social Psychological Features of the Process of Professional Stress in Pedagogical Activity. Journal Power System Technology ISSN, 1000-3673.
Azerbaijan
Türkiye
Uzbekistan
Kazakhstan
Turkmenistan
Kyrgyzstan
Republic of Korea
Japan
India
United States of America
Kosovo