THE ROLE AND IMPORTANCE OF A BUSINESS PLAN IN ENTREPRENEURIAL ACTIVITY
Keywords:
business plan, entrepreneurship, investment, risk management, strategic planning, financial forecastingAbstract
This article examines how a business plan serves as a strategic tool in organizing and managing entrepreneurial activities effectively. The functions and components of a business plan, along with its role in attracting investment, managing risks, conducting market analysis, and setting long-term development strategies, are scientifically analyzed. The impact of business planning on success is demonstrated using international case studies.
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