Emerging trends and new approaches in international marketing

Authors

  • Sardorbek Ulugbekov Master's student at Binary University of Malaysia (MBA). Teacher of the "Economics Department" of Gulistan State University.

Keywords:

International Marketing, Globalization, Digital Marketing, Consumer Behavior, Sustainability, Marketing Strategies

Abstract

International marketing has undergone significant transformation in recent years due to globalization, digital advancements, and changing consumer behaviors. This article explores the new perspectives in international marketing, including the impact of technology, evolving consumer expectations, and the role of sustainability. It discusses key strategies and approaches that businesses need to adopt to succeed in this dynamic landscape.

References

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Published

2023-10-26

How to Cite

Sardorbek Ulugbekov. (2023). Emerging trends and new approaches in international marketing. Ethiopian International Journal of Multidisciplinary Research, 10(10), 188–190. Retrieved from https://www.eijmr.org/index.php/eijmr/article/view/360