LINGUO-PRAGMATIC ANALYSIS OF METAPHORICAL UNITS IN FOOTBALL JOURNALISM AND SPORTS COMMENTARY (A COMPARATIVE STUDY OF ENGLISH AND UZBEK)
Keywords:
metaphor; football journalism; sports commentary; linguo-pragmatics; comparative analysis; English and Uzbek; conceptual metaphor; sports discourse; media languageAbstract
This article examines the linguo-pragmatic features of metaphorical units used in football journalism and sports commentary in English and Uzbek. Metaphors in sports discourse not only enhance expressiveness but also shape readers’ and viewers’ perception of the game by framing emotions, intensifying competitiveness, and constructing sport-related identities. The study analyzes the semantic motivation, communicative functions, and pragmatic load of metaphorical expressions frequently employed in football reports, match reviews, and live commentary. Comparative analysis reveals how English and Uzbek sports media utilize conceptual metaphors related to warfare, movement, nature, and everyday actions to create vivid narratives and influence audience engagement. The findings highlight cross-linguistic similarities and culturally specific features that determine how metaphorical units function in both languages. The research underscores the importance of metaphor as a persuasive and interpretative tool in football discourse.
References
Lakoff, G., & Johnson, M. (2017). The contemporary theory of metaphor revisited. Cognitive Linguistics, 28(2), 245–268.
https://doi.org/10.1515/cog-2017-0008
Charteris-Black, J. (2014). Analysing political speeches: Rhetoric, discourse and metaphor. Palgrave Macmillan.
Kövecses, Z. (2018). Metaphor in media discourse: Understanding conceptual patterns. Journal of Pragmatics, 127, 30–45.
https://doi.org/10.1016/j.pragma.2018.01.012
Musolff, A. (2016). Political metaphors: Discourse dynamics and conceptual metaphor theory. Bloomsbury Academic.
Barcelona, A. (2019). The pragmatics of metaphor: Current developments. Metaphor and Symbol, 34(1), 1–15.
https://doi.org/10.1080/10926488.2019.1557487
Semino, E., & Demjén, Z. (2020). The Routledge handbook of metaphor and language. Routledge.
Silaški, N., & Đurović, T. (2017). Sports metaphors in media discourse: A cognitive-pragmatic approach. Journalism Studies, 18(9), 1123–1139.
https://doi.org/10.1080/1461670X.2015.1135750
Rahmonov, A. (2018). Metafora va uning lingvopragmatik xususiyatlari. O‘zbekiston Milliy Universiteti ilmiy axboroti, 4(1), 78–85.
Qodirova, G. (2021). Futbol diskursida metaforik tasvir va uning kommunikativ vazifasi. Tilshunoslik axborotnomasi, 12(3), 55–63.
