THE SIGNIFICANCE OF CONCEPTUAL FRAME THEORY IN LINGUOCULTURAL RESEARCH
Keywords:
Conceptual Frame Theory, cognitive linguistics, linguocultural research, frame analysis, intercultural communication, conceptualizationAbstract
Conceptual Frame Theory (CFT) provides a framework for understanding how humans structure knowledge and interpret experiences through culturally embedded mental schemas. This study investigates the content, structure, and cultural significance of conceptual frames in English and Uzbek, focusing on key concepts such as freedom, family, hospitality, respect, success, and childhood. A multi-method approach was employed, combining cognitive-conceptual analysis, discourse analysis, corpus-based investigation, and digital linguocultural analysis.
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