THE ROLE OF PREPOSITIONS IN SHAPING ADVERTISING DISCOURSE: A LINGUISTIC ANALYSIS
Keywords:
prepositions, advertising discourse, linguistic analysis, persuasion, syntactic functions, spatial relations, marketing language, discourse coherence, ideological implications, pragmatic usageAbstract
This article explores the use of prepositions in advertising discourse, analyzing their morphological, syntactic, and pragmatic functions in persuasive language. Drawing on theories from linguistics and discourse analysis, it examines how prepositions contribute to spatial, temporal, and relational framing in ads, enhancing persuasion and consumer engagement. Examples from English-language advertisements are dissected to highlight patterns, challenges in classification, and their role in modern marketing strategies. The study is supplemented with contemporary research, emphasizing prepositions' impact on discourse coherence and ideological implications in advertising.
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