TRENDS IN THE DEVELOPMENT OF ADVERTISING ACTIVITIES IN UZBEKISTAN

Authors

  • Oserova Maftuna Makhmutovna,Karimova Ziyoda Abduvasitovna x

Keywords:

advertising, advertising market, marketing, digital advertising, advertising legislation, economic and social significance.

Abstract

This article examines the process of development of advertising activities in Uzbekistan and current trends in this field. The article highlights the economic and social significance of advertising, its role in the market economy, and its impact on society. In addition, the historical stages of the development of advertising and its legal foundations are analyzed.

References

Republic of Uzbekistan. Law “On Advertising” (No. O‘RQ-776, June 7, 2022). Law of the Republic of Uzbekistan "On Advertising" (Law No. 776).

А. Н. Мудров «Основы рекламы» Учебник 2-е издание, переработанное и дополненное Москва магистр 2008

Синяева, И. М. Основы рекламы: учебник и практикум для среднего профессионального образования / И. М. Синяева, О. Н. Жильцова, Д. А. Жильцов. — 2-е изд. — Москва: Издательство Юрайт, 2026. — 453 с. — (Профессиональное образование). — ISBN 978-5-534-19116-5.

Каримова Г., Камилова Х. «Реклама ва дизайн» дарслик 2012 йил

Lex.uz — National database of legislation of the Republic of Uzbekistan. Advertising legislation and regulatory documents.

Kun.uz. Article "New law on advertising comes into force in Uzbekistan".

Kotler P., Keller K. Marketing Management. — Pearson Education, 2016.

Armstrong G., Kotler P. Principles of Marketing. — Pearson Education, 2017.

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Published

2026-04-22

How to Cite

Oserova Maftuna Makhmutovna,Karimova Ziyoda Abduvasitovna. (2026). TRENDS IN THE DEVELOPMENT OF ADVERTISING ACTIVITIES IN UZBEKISTAN. Ethiopian International Journal of Multidisciplinary Research, 13(4), 1811–1814. Retrieved from https://www.eijmr.org/index.php/eijmr/article/view/6311