THE INFLUENCE OF MODERN MASS CULTURE ON AESTHETIC CONSCIOUSNESS: A SOCIO-PHILOSOPHICAL ANALYSIS
Keywords:
mass culture, aesthetic consciousness, aesthetic taste, socio-philosophical analysis, digital media, social networks, visual culture, consumerism, media literacy, critical thinkingAbstract
This article examines the influence of modern mass culture on aesthetic consciousness from a socio-philosophical perspective. It analyzes the role of digital media, social networks, advertising, and visual culture in shaping contemporary perceptions of beauty, taste, and value orientations, especially among young people. The study reveals both the constructive and destructive aspects of mass culture in the formation of aesthetic consciousness. Particular attention is paid to the problems of standardized taste, artificial aesthetic ideals, and consumerist attitudes. The article also substantiates the necessity of developing critical thinking, media literacy, and aesthetic immunity as important conditions for preserving and enriching aesthetic consciousness in the contemporary cultural environment.
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