A LINGUISTIC ANALYSIS OF ECONOMIC ADVERTISEMENTS IN ENGLISH

Buriyeva Nilufar  Bakhtiyar kizi

Authors

Buriyeva Nilufar Bakhtiyar kizi Teacher of Academic Lyceum of Tashkent Financial Institute

Keywords:

Advertising language, advertising slogan, translation, stylistic devices, antithesis, assonance, hyperbola, litota, word game, alliteration, repetitions.

Abstract

This article talks about the role of stylistic tools, their types, and their use in ensuring the soundness and effectiveness of advertising slogans, which have become an integral part of our lives today. The use of alliteration, assonance, antithesis, repetitions, puns, hyperbole and litotes in the creation of English advertising slogans was analyzed, and the cases of their preservation in the process of translation into Uzbek language were studied.

References

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