THE INFLUENCE OF LOGISTICS PROCESSES ON THE FORMATION OF CONSUMER VALUE AND CUSTOMER LOYALTY
Keywords:
logistics processes, customer value, customer loyalty, supply chain management, service quality, customer satisfaction, competitiveness, logistics optimization.Abstract
Our article examines the impact of logistics processes on customer value and loyalty. We examine key logistics elements, including supply chain management, delivery speed and reliability, service quality, and information support, as well as their impact on customer satisfaction. Particular attention is given to practical recommendations for improving logistics operations to increase customer value and build sustainable loyalty.
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